Articles tagged with “Branding”

1 post

This page collects every article I've written about Branding. The writing here comes from real client work and from my own multi-location Shopify business — practical notes on what I shipped, why I made the calls I made, and what I'd change if I were doing it again. Each post links to the related tags underneath, so you can follow a thread across topics.

1 post on Branding

May 10, 20267 min read

I bought a client several domains last month. Here's why.

A client came to me a few weeks ago about a website build. We ended up spending a full afternoon on domain research. Here's what I actually think about when I help someone pick or upgrade a domain — and why most small business owners never revisit this decision after their first five minutes on GoDaddy.

DomainsBrandingSEOSmall BusinessRead more