Custom websites, Shopify development, and web systems.

Yes — about half my work is custom website builds with no Shopify component. Real estate, photographers, service businesses, and brand sites are all platform-independent. Shopify is one of my deepest specialties, not a requirement.

Yes, regularly. Most of my clients aren't in Miami. I'm based here but work with businesses across the US — all project communication happens over video and async tools. Geography has never been a constraint.

With an agency you get a team you may never talk to directly, a project manager in between, and a process built for volume. With me, you work with the person writing the code and making the design decisions. No handoff, no account manager, no miscommunication between designer and developer. The tradeoff is I'm selective — I take on projects I can do properly, not everything that comes in.

It's just me. Design, code, and integration work all come from the same hands. No contractors, no offshore teams. That's deliberate — it keeps quality consistent and means one person is accountable for the outcome.

A custom site typically takes 4–8 weeks from kickoff to launch, depending on scope and how quickly content comes together. Shopify and systems work varies — a single integration might be a week; a full platform build is longer. I give realistic timelines, not optimistic ones.

Fixed scope, fixed fee for most projects. You know the number before work starts. For ongoing work or exploratory integrations I sometimes use a retainer or day-rate. I'll tell you which makes sense for what you're trying to build.

Yes. Many clients keep me on some form of retainer or periodic engagement after launch — edits, additions, performance monitoring, or expanding features as the business grows. The relationship doesn't have to end at handoff.

A well-configured theme is the right call for a lot of businesses. If your primary need is a standard online store and you're not trying to do something a theme genuinely can't do, I'll tell you that. Custom earns its price when you need unique brand positioning, complex functionality, non-standard UX, or you've outgrown what a theme can do cleanly.

Templates solve the first problem — getting something online — but they create a ceiling. They're built to be general enough to work for everyone, which means they're optimized for no one. The layout, structure, and how information is organized were designed for a hypothetical business, not yours. Custom means every decision was made for what you actually do and who you're trying to reach. The difference shows up in conversion, search rankings, and how well the thing holds up over time.