Articles tagged with “Local Business”

American Land Clearing Co. clears right-of-way for utilities, pipelines, and railroads across the country. Building their site meant designing for a different buyer than a local contractor's — a procurement team that has to trust you before they ever pick up the phone. Here's how a B2B industrial contractor's website has to work, and where it parts ways with the local-search playbook.

B Squared Excavating is a family-owned excavation contractor outside Dallas. They had a website already — an aging WordPress build that was slow and invisible in search. Rebuilding it taught me what a local contractor's site actually has to do to earn its place on the first page, and how to move a site without throwing away the rankings it already had.