Troy Morgan
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Articles tagged with “Local SEO”

2 posts

This page collects every article I've written about Local SEO. The writing here comes from real client work and from my own multi-location Shopify business — practical notes on what I shipped, why I made the calls I made, and what I'd change if I were doing it again. Each post links to the related tags underneath, so you can follow a thread across topics.

2 posts on Local SEO

June 7, 20268 min read
Building B Squared Excavating: a contractor's site built to get found
B Squared Excavating is a family-owned excavation contractor outside Dallas. They had a website already — an aging WordPress build that was slow and invisible in search. Rebuilding it taught me what a local contractor's site actually has to do to earn its place on the first page, and how to move a site without throwing away the rankings it already had.
Custom WebsitesLocal SEOCase StudyLocal BusinessRead more
May 4, 20267 min read
Building Better Days with Dylan: what a real estate agent website actually needs
Dylan McDonald is a solo real estate agent in Winston-Salem, NC with a real differentiator: he bought and sold properties with his own money before he ever took a listing. Building his site taught me why real estate is one of the most interesting spaces to build for — and why most agent websites fail to do the job.
Custom WebsitesReal EstateCase StudyLocal SEORead more