Articles tagged with “Case Study”

American Land Clearing Co. clears right-of-way for utilities, pipelines, and railroads across the country. Building their site meant designing for a different buyer than a local contractor's — a procurement team that has to trust you before they ever pick up the phone. Here's how a B2B industrial contractor's website has to work, and where it parts ways with the local-search playbook.

B Squared Excavating is a family-owned excavation contractor outside Dallas. They had a website already — an aging WordPress build that was slow and invisible in search. Rebuilding it taught me what a local contractor's site actually has to do to earn its place on the first page, and how to move a site without throwing away the rankings it already had.

Dylan McDonald is a solo real estate agent in Winston-Salem, NC with a real differentiator: he bought and sold properties with his own money before he ever took a listing. Building his site taught me why real estate is one of the most interesting spaces to build for — and why most agent websites fail to do the job.

Google gives you a ton of data. Most small business owners can't read any of it. Here's how I built an SEO dashboard that translates Search Console into plain English — and uses AI to suggest the next blog post you should write.

An exclusive South Texas hunting ranch with high-end clientele and a website that looked like it was built in 2008. Here's what prestige design actually means — and the specific decisions that make the difference.

Most photography portfolio sites get in the way of the work. Slow galleries, cluttered layouts, buried booking flows. Here's how I built BKB Photography's site around a single principle: the photos are the product.